Hasbro: Old Brands Just Don't Get It
Comments:
I agree with you - now they have become the enemy to all the people who love to play their game! They'll probably spend more on lawyers and lost revenue than they would if they just bought Scrabulous for a few $mm. nontrivialmatt
July 29, 2008, 10:28 pm - Report- Yup. They just don't get it. If you look on my blog you will see a 4 minute video where I rail on them hard. The CMO or brand manager for Hasbro missed a golden opportunity and did some serious brand damage. Truly clueless. A case study in what not to do.
http://www.facereviews.com rumford
July 29, 2008, 10:35 pm - Report
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